The project to create the DJL Capital website was initiated with the goal of establishing a robust online presence to attract and inform potential property investors. The aim was to clearly communicate the company’s value proposition, highlight investment opportunities, and facilitate engagement with prospective partners.
Phase 1: Planning & Stratergy
The initial phase focused on understanding DJL Capital’s core message: offering high-yield property investment opportunities as an alternative to low-return savings. The strategy involved showcasing the company’s expertise, track record in the North East of England, and the secure nature of property-backed investments. The user journey was designed to guide visitors towards understanding the benefits and ultimately encourage them to make contact or download more information.
Phase 2: Content Creation & Development
Content creation emphasized key selling points, such as the potential for up to 12% annual returns, the team’s experience, and the positive community impact of property revitalization. The design focused on a professional, trustworthy, and clear aesthetic, using compelling language to articulate the investment model (acquiring below market value, adding value, releasing equity). Clear calls to action were integrated, encouraging inquiries and brochure downloads.
Phase 3: Testing & Launch
The website was developed with a focus on ease of navigation, responsiveness across various devices, and secure data handling for contact forms. All investment details, contact information, and explanations of the investment process were meticulously implemented. Upon completion, thorough testing was performed to ensure all features worked seamlessly and the information was presented accurately. The website was then successfully launched, providing DJL Capital with an effective digital platform to connect with investors and grow its business.
