The project to create the Emmersons Landscapes and Groundworks website was initiated with the goal of establishing a strong online presence to showcase their expertise in transforming outdoor spaces. The primary purpose was to inform potential clients about their extensive range of services, display their high-quality previous work, and provide clear avenues for contact and inquiries.
Phase 1: Planning & Design
The planning phase focused on outlining the full scope of services offered, from driveways and turfing to fencing, decking, and drainage. A key strategy was to emphasise their 12+ years of experience, commitment to customer satisfaction, and the offer of free, no-obligation quotes. The content strategy revolved around inspiring visitors with visually appealing “Previous Work” examples and clearly detailing each service.
Phase 2: Content Creation & Development
The design process centered on creating a clean, professional, and visually engaging website that effectively highlights outdoor transformations. Development proceeded smoothly, integrating dedicated sections for each service, a prominent gallery for showcasing completed projects, and clear calls to action. Essential contact information, including phone numbers and email, was strategically placed for easy access. The website was built to be user-friendly and responsive, ensuring a seamless experience across all devices.
Phase 3: Testing & Launch
Before launch, comprehensive testing was conducted to verify the functionality of all links, forms, and image galleries. Content accuracy was meticulously checked, and performance was optimized for speed and reliability. Upon successful completion of all quality checks, the Emmersons Landscapes website was launched without any hitches.
