The project to develop the JC Travel website was initiated with the clear goal of establishing a user-friendly online platform for a 24/7 minibus hire service based in Houghton Le Spring. The core purpose was to effectively communicate their diverse transport offerings and simplify the booking process for potential customers.
Phase 1: Planning & Design
The initial planning phase involved outlining all key services: nights out, day trips, airport runs, and contract hire. A critical objective was to highlight their 24/7 availability and competitive pricing as core differentiators. The user experience was mapped out to ensure a straightforward journey from inquiry to booking.
Phase 2: Content Creation & Development
Content creation focused on clear, concise descriptions of each service, emphasizing the benefits of timely and safe travel. The website’s design was developed to be clean, professional, and easily navigable, ensuring that visitors could quickly find the information they needed. A simple three-step booking process (“Contact, Confirm, Relax”) was prominently featured to guide users.
Phase 3: Testing & Launch
Development proceeded smoothly, building out dedicated sections for services and contact information. All forms and contact methods were rigorously tested to ensure functionality. The website was optimized for performance and responsiveness across all devices. Upon successful completion of all checks, the minibushoughton.co.uk website was launched, immediately providing JC Travel with an accessible and effective online booking and information hub.
