The project to create the Root2Roof Property Maintenance website was initiated with the goal of establishing a comprehensive online presence for this family-run company, showcasing their wide range of gardening and roofing services across the North East of England. The primary objective was to clearly communicate their expertise, highlight their commitment to quality, and facilitate easy contact for potential clients.
Phase 1: Planning & Design
Initial planning involved defining and categorizing Root2Roof’s extensive services into clear “Gardening” and “Roofing” divisions. The strategy focused on emphasizing key differentiators such as their insurance-backed guarantee, expertise in various roofing aspects (slating, tiling, flat felt roofs, etc.), and general property maintenance (brickwork, UPVC, cladding). The objective was to highlight their commitment to quality workmanship and customer satisfaction, and to feature their offer of free, no-obligation quotes.
Phase 2: Content Creation & Development
Content creation focused on detailed descriptions of each service, supported by showcasing previous work to demonstrate their capabilities. The website’s design was developed to be professional, trustworthy, and easy to navigate, with clear sections for each service type. Consideration was given to providing rough pricing for some services to manage client expectations.
Phase 3: Testing & Launch
Development proceeded smoothly, ensuring a responsive design that provides an optimal viewing experience across all devices. The site was built to be informative and accessible, with clear contact information. All content, images, and functionalities were rigorously tested for accuracy and performance. Upon successful completion of all quality assurance checks, the Root2Roof Property Maintenance website was launched without any issues.
