The project to create the S Dixon Flooring Ltd website was initiated with the goal of establishing a robust online presence for their quality flooring and expert installation services in the North East of England. The primary objective was to showcase their extensive product range, attract new residential and commercial clients, and provide comprehensive information about their offerings.
Phase 1: Planning & Design
Initial planning focused on clearly categorizing their diverse product range, including carpets, various wood flooring options (solid, engineered, laminate), Luxury Vinyl Tiles (LVT), and hygienic wall cladding. The strategy emphasized their professional fitting service, use of quality products, and the benefit of free, no-obligation consultations with home or site visits. Key company credentials like 10+ years of experience, 200+ jobs completed, a 4.8/5 customer rating, and certifications (Constructionline, SSIP) were identified as crucial elements to feature.
Phase 2: Content Creation & Development
Content creation involved detailing each flooring type and service, supported by showcasing their local expertise in the North East. The website’s design was crafted to be professional, visually appealing, and user-friendly, allowing visitors to easily navigate through product categories and service descriptions. A dedicated section for customer testimonials was integrated to build trust, alongside clear contact information including email, phone, and social media links. Supplier logos (Gradus, Cormar, etc.) were included to underscore the quality of materials.
Phase 3: Testing & Launch
Development proceeded smoothly, ensuring a responsive design that provides an optimal viewing experience across all devices. The site was built to be informative and accessible, with clear calls to action for consultations. All content, images, and functionalities were rigorously tested for accuracy and performance. Upon successful completion of all quality assurance checks, the S Dixon Flooring Ltd website was launched without any issues.
