The project to create the Mrs B’s Bespoke Flowers website was initiated with the primary goal of establishing a comprehensive online shop for bespoke floral arrangements and a curated selection of cleaning products. The key objective was to provide customers with an easy and intuitive platform to browse, customize, and purchase products for various occasions, from celebratory events to solemn farewells.
Phase 1: Planning & Design
Initial planning focused on defining the diverse product categories, including bridal, funeral, and general occasion flowers, alongside cleaning supplies. The e-commerce strategy emphasized a seamless shopping experience, incorporating features like a shopping cart and wishlist. A key aspect was to highlight the bespoke nature of the flower arrangements and showcase popular products.
Phase 2: Content Creation & Development
Content creation involved capturing high-quality images of various floral designs (e.g., “Heart Posy,” “Pillows”) and clear descriptions for all products. The website’s design was crafted to be aesthetically pleasing and user-friendly, reflecting the beauty of the flowers while maintaining functionality for online shopping. Dedicated sections for “About Us,” a “Gallery” of past work, and “Contact Us” information were also integrated to enhance customer trust and engagement.
Phase 3: Testing & Launch
Development proceeded smoothly, focusing on robust e-commerce functionalities, secure payment gateways, and efficient product catalog management. The site was built to be responsive, ensuring a consistent shopping experience across all devices. Thorough testing was conducted on all aspects, from product Browse and adding to cart to checkout and contact forms. Upon successful verification, the Mrs B’s Bespoke Flowers website was launched without a hitch.
